22min chapter

The Innovation Show cover image

Seth Godin - This Is Strategy

The Innovation Show

CHAPTER

Navigating Invisible Systems: The Key to Effective Strategy

This chapter explores the significance of understanding invisible systems that govern our behaviors and industries, emphasizing the importance of recognizing systemic incentives for effective strategizing. It presents the concept of 'elegant strategy,' illustrating how successful companies align with existing forces to drive innovation while discussing the perils of superficial approaches to innovation. Through various examples, the speakers underscore the transformative potential of fostering a genuine culture of innovation within organizations.

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