Branding and Consumer Anxiety in the Holiday Retail Season

Many brands are in need of a strong holiday retail season this year. But the likelihood of that appears to be dwindling a little bit, givin consumer anxiety at the moment. Karena and Karina share their insights on how companies can get their messaging right. Walker: It's hard to predict what's going to happen in the holiday retail season. We certainly know that consumers are going to be under pressure in at least a handful of markets around the world.