5min chapter

My First Million cover image

Joe Rogan Offers $100,000 To Vaccine Expert For A Debate, MJ Sells NC Hornets For Billions & More

My First Million

CHAPTER

How to Be a Successful Trade Show Business

A lot of these businesses that we talk about and what people initially start, particularly like the really crap ones, or an agency. They don't really sell for a lot of money. And so I like the research businesses that a can last a really long time. Sometimes there's many examples of them lasting a hundred plus years. But it's crazy that these trade shows are consistently selling for 10 or 13 times profit. Nowhere is this more true than at UKI media and events where they own 17 B2B trade shows but almost all their revenue comes from those trade shows.

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