How Abercrombie made a comeback
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Abercrombie & Fitch: A Cultural Reckoning
This chapter recounts the speaker's personal experiences with Abercrombie & Fitch, highlighting the brand's controversial marketing and exclusivity. It explores the company's transformation from an outdoor clothing brand to a teen culture icon, scrutinizing its hyper-sexualized advertising and discriminatory practices. The narrative culminates in a discussion of Abercrombie's decline amid societal shifts towards inclusivity and changing consumer values.
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