Transformational Work: Forging Alignment

I think when it comes to sort of project and transformational work, it's about sort of aligning behind that vision, that North Star, et cetera. And then it's just about how that embodies and embeds into the broad organization in terms of change. Yeah. So it's a cultural alignment, but with a specific thing or just general alignment about, you know, across the board because it's quite hard to get everyone marching the same direction perfectly.