3min chapter

On Brand with ALF & Rory Sutherland cover image

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

On Brand with ALF & Rory Sutherland

CHAPTER

Is There a Vegan Option?

Before bigan was a finger, i think 83 % ofof the high forit was already vegan. I've always had a theory that it would have been much more difficult for people to be vegan if hin spanthis hadn't existed. People are naturally so we are naturally wewe have naturally a strong vigan option. And what is not vegan, we are making it available,. right with a ip of being available to all. There's a famous statistic, i think, which is that if the united states reduced its meat consumption to the level of the united kingdom, it would make more difference to animal welfare than if the whole of the uk. Wen't completely vegetarian. Even

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