Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice.
Interested in increasing your revenue with high value cash packages?
Visit https://getbreakthrough.com/enovis
00:00 Introduction and Polling
01:11 Discussing Add-On Services
02:10 Challenges in Selling Cash Services
03:03 Importance of Cash Services
06:27 Introduction to Breakthrough and Mark Callan
07:16 Goals for Cash Programs
07:44 Laser Therapy in Chiropractic Care
13:03 Marketing and Patient Engagement
27:01 Effective Campaign Strategies
27:22 Successful Offers for Patient Engagement
28:12 Importance of Measurable Campaigns
30:00 Optimizing Event Timing
31:33 Cold Traffic Marketing Insights
34:40 The Power of Information in Marketing
36:00 Historical Context of Marketing
37:07 Implementing Best Practices for Success
39:10 Revenue Potential with Cash-Based Services
46:22 Q&A and Final Thoughts
