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12min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Fast Food Innovation: Balancing Risk and Heritage
This chapter explores the innovative menu items from major fast-food brands like KFC and Taco Bell, emphasizing how emotional connections and unique concepts can drive consumer appeal. It discusses the challenges and successes these brands face in balancing creativity with their established identities, including the launch of Taco Bell's Nacho Fries. The narrative underlines the importance of cultural insights and creative freedom in fostering a successful and innovative brand culture.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode