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#378: How to Define Your Brand Niche Using the ABT

Business of Story

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The Singular Problem - Humanizing the Work a Day World?

Dan Rivers: What is the singular problem that you were helping people with? And you've said one word several times in several different ways. So what is it? I think it is humanizing the work a day world we live in in some ways. There's no, we live our lives where we don't have the chance to be creative and curious all the time. That's utterly human is where that comes down to.

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