Leveraging Rewards for Behavior Change

Exploring the effectiveness of various types of rewards, from social rewards to financial incentives, in influencing behavior change. The chapter delves into the intricacies of using rewards, how financial rewards can backfire by overshadowing internal motivation, and how they can transform into habits over time. It also discusses leveraging anticipation and imagination in marketing strategies and how cognitive biases, like the optimism bias, influence decision-making processes.