20min chapter

Let’s Find Common Ground cover image

How Democrats Lost the Plot

Let’s Find Common Ground

CHAPTER

Shifts in Latino Voting Patterns and Campaign Messaging

This chapter examines the evolution of campaign messaging through the lens of a past presidential campaign, focusing on the core themes of a 'rigged economy' and 'corrupt campaign finance.' It highlights the changing demographics of Latino voters and the Democratic Party's struggle to connect with this rapidly growing electorate, emphasizing the need for new strategies beyond traditional issues like immigration. The discussion also explores significant shifts in voting behaviors among younger Latino demographics, revealing the challenges faced by the party in addressing the economic concerns of these crucial voters.

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