
Business Weekly
Business Daily
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Corporate Rebranding and Return of the English Premier League
The chapter delves into the rebranding decisions of big brands like Uncle Ben's and PepsiCo, emphasizing the need for authentic change beyond surface-level actions. It transitions to the return of the English Premier League post-pandemic, discussing changes in spectator presence and financial implications for clubs and broadcasters. The chapter also explores how football clubs are coping with the lack of match day revenue and fans' reactions to the situation.
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