296 - The Demand R&D Pipeline: A Framework for Managing Innovation at Your Company
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The Best Time to Do a Maturity Assessment
Most companies apply technology, increase budgets and things like that at stage one. And then stage five would be this thing, the equivalent to commercial launch in a product development pipe line. So for our business, like the state of demanj on, podcast is fully commercialized. We publish three times a week. People love it,. We keep doing this, and it keeps delivering more and more for us. Right now they have seven or eight programmes that are fully at scale. This is what innovation pipe line looks like. A couple of tonote, you don't actually need a trillion things to be fully at scale for your company. It's not about how much money you're spending but
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