Rundown: Another record Prime Day, Limited Too is back & Pacsun gets into men's athleisure
The Modern Retail Podcast
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Reviving Limited Too's Marketing Strategy
The chapter delves into the re-launch of Limited Too after a 15-year hiatus, highlighting its marketing approach targeting tweens and millennial mothers with athleisure and nostalgic items, leveraging nostalgic teen brands, Back to School line, and strategic brand partnerships to attract younger shoppers and parents.
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