How Do You Build Win-Win Partnerships?

"We're also really good at naming these. So throughout this, I want to make you change all the names, share all the names of them," she says. "There's different kinds of partnerships. And we really, we started with just kind of the brewery, but then I wanted to think about ... where else could we just get eyeballs out in the community that might be not a lead generator now?" She adds: "I see people going to them, you know, on the weekends, my friends that own the brewery say like, oh, your members are in here."