Data-Driven Evolution in Golf

Jeff Price - Chief Commercial Officer, PGA David Maher - President & Chief Executive Officer, Acushnet Company Ken Lovell - SVP of Golf Technology, PGA Tour

Suzy Whaley (moderator) - Honorary President, PGA of America

Golf has been booming at all levels in recent years, experiencing the largest net increase in participation in decades as over 500,000 new golfers hit the links in 2020. Golf looks much different than it did 17 years ago, due in large part to a data revolution. Beyond ball speeds and spin rates making Bryson Dechambeau a household name, advances in data collection and analysis are impacting all aspects – how the game is played and broadcasted, how fans are interacting with golf-related content, and how data is being used to attract new players and fans. This panel brings together leaders from the top golf associations and brands to discuss the embrace of data and the path forward from here.