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DO 123 - The Marketing and Distribution Side of Local and Regenerative Food Systems with Chris, Victor, and Jason

Doomer Optimism

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A Farmer to Farmer Peer Kind of Certification?

I know the complaint about these kind of national certification schemes is that they're like inflexible and they're maybe easily green washed as well. And so is that kind of what you're kind of proposing there is this kind of more peer to peer kind of certification system that customers can kind of believe in? Yeah, basically. So I'm really excited about that idea of having visible validations. This is in the whole chain places is currencies, basically, that wider, wider definition of what seeing flows.

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