The chapter delves into the concept of secret societies, analyzing the allure of secrecy and exclusivity in attracting individuals. It contrasts the perception of these groups as sinister organizations with the reality of them often being fraternal organizations with honorable intentions. The discussion highlights the power of mystery and exclusivity in marketing strategies and personal projects.
In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage.
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