The Law of Aggression

Hannibal was a master motivator of a rare kind. He reached his soldiers' emotions indirectly by relaxing them, calming them and taking them outside their problems. Only then did he hit them with a speech that brought home their precarious reality and swayed their emotions. The law, motivating people is a subtle art. You must aim indirectly at people's emotions. By setting up your emotional appeal, you will get inside instead of just scratching the surface. Strategy 7: transform your war into a crusade, moral strategies.