#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)
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Building Teams for E-Commerce Success
This chapter emphasizes the crucial role of assembling a strong team for sustainable growth in e-commerce businesses. It illustrates the founder's evolving responsibilities and the importance of financial oversight, networking, and adapting to market changes for successful scaling. The discussion further explores the dynamics of branding, customer acquisition, and the significance of aligning personal goals with business strategies in the context of external investment.
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