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If You Can Only Give Once a Month, Please Think of Me Next Time
"It's called ampathy, damn it. It's called, what do they really want and how can i help them solve their problem?" he says. "The way we message is based on listening, not badet based on talking." 'If you only give once a month, please think of me next time,' the homeless woman writes in her sign to those who donate money for charity. The idea that giving should be about the giver rather than the taker has never been seen before by people as altruistic or self-sacrificing - just look at our own lives.