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#9: Spotify VP Design and Insights, Rochelle King, on being data aware, debating your ideas, and being heard
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Is the Data Capturing Process Needed?
Sontak: Don't be reactive to what you learn. Try and pre ose outcomes. Put hypotheses together so that you can build your gut. Do you feel like the data capture process needs to come up front in the design process? Yes. That's sashally why you have to work so closely with your data friends. And i'm guessing not every designer that comes through the doors at spotted by is proficient in this method. So what do you teach them? How do they learn how to become metrics and behaviour eccentric? I mean, we've asy talked about whether not we would put together an actual university training plan on it. We actually did create a, a small
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