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144 - The Backfire Effect - Part Four (rebroadcast)

You Are Not So Smart

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Change Facts to Form Opinions

People often focus on changing factual beliefs with the assumption that it will have consequences for the opinions people hold. But we know from lots of social science research, including my collaboration with Wood and Porter, that people can change their factual beliefs. What you deem important is not going to persuade somebody else. It may just be the case that they're like, okay, well, I still don't believe climate change, right?

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