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342-How to Make a Fortune (or Build a Lifestyle Business) Selling Stuff on Amazon: Interview with Brad DeGraw

Radical Personal Finance

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The Emotional Drivers Behind Consumer Purchases

This chapter explores the emotional motivations behind purchasing weight loss supplements and educational materials, revealing feelings of guilt and the desire to fulfill personal and parental aspirations. It delves into the fleeting satisfaction of acquiring these products and the deeper emotional needs that drive such spending behaviors.

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