3min chapter

Dreams with Deadlines cover image

Digital Transformation Starts with Bold Goals | Karen Thomas-Bland, Founder & Director of Seven Transformation Ltd.

Dreams with Deadlines

CHAPTER

What Is Digital Transformation?

The first step with a digital transformation is don't think about technology first. It all starts on the market, the consumer and the customer,. Really understanding what they want now, but also anticipating what they're going to want two to three years ahead. "If you're not digital, thinking that way yourself, then you will never project that to the customer," he says.

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