The Twin Desires That Human Beings Are Constantly Challenging With

We want to fit in with a group, be part of a group, hafe status in that group. There's a biological sort of hierarchy need that we have. And so if you can join a group that gives you that sense of optimal distinctiveness then you're able to satisfy those two motivations simultaneously. That explains the rise of a lot of movements and a lot of groups where people say, ok, i want to belong somewhere but also feel like I'm not like everyone else.