I want to talk about one of those examples one of those example projects that you worked on which is cost effective today fulfillment. People are always going to want things faster and cheaper so how do you help merchants be able to compete with that because it's very hard to do on your own? We started out with a super small project we had like six merchants that signed up and we were able to do this proof concept where they would send us their product to the east part or us coast and then we place it in facilities. Over time that evolved from like okay great now we could achieve this piece of quicker delivery just to kind of thread that needle all the way for people listening.

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