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KELLY SWANSON: Story Spinner

Creativity in Captivity

00:00

How to Be Heard in a Crowded Marketplace

"Everybody on the planet would benefit by having a wise story," he says. "The market is crowded. Everybody's noisy ... I believe story breaks through the noise." He believes that if you can make your audience feel important and valued, then you've done a very good thing.

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