#285 Zoe Chance- Mastering Influence & Persuasion
What Got You There with Sean DeLaney
00:00
The Cutting Edge Aha for Consumer Marketing and Advertising
A market research study looked at 14 hundred ads to say, was this a a campaign that was more appealing to the conscious, rational part, or the unconscious emotional part? And they found that ads that appealed to the unconscious emotional. part vastly more successful than ads that appeal to the rational part. I love that. Do you have any examples? Because i know, just like you're work within marketing. Any brands that you feel like have really tapped into this and understood this and the influence our behavior, basically at a subconscious level here? Ih, it's funny, because what good brands don't do it right like this is this is something that consumer marketing and advertising has understood for a
Play episode from 48:47
Transcript
