Life Insurance Is a Man's Product, Not an Easy Product to Sell

Life insurance is a man us, not an easy product to sell. The benefit might be realized ten, 20, 30 years from now or might not even be alive when the benefit is really realized. We are dealing with people's perception of their future self, present self and future self. There were interesting experiments done by dan goldstein around helping you visualize your future self. And we've found that these sorts of methods can work quite well for them.