The Conspicuous Authenticity Is the Reaction to the Rebel Cell

It took me a while to figure out like what on earth he was talking about in the book because he the three switches that you were just mentioning. It's yeah, it goes from like the aristocrats the ones that learn like Latin and yeah, like saber fighting Yeah, which are not really useful in any meaningful sense, but it it's a status symbol. That's the whole point So it switches from that to because of like mass production and the mass consumer society to keeping up the Joneses Right of the bourgeois Like mid 20th century thing and then it goes to cool and then cool is just no longer cool  it's very uncool and you have to be authentic.