How to Get Your Best Content on Your Top Formin Channel?

David, can you just ike a lit abit, how you oltimize weat e those results. Oto, s yo, know that you want to get your best content on your top o formin channel. So based on nou decree versus capture demand results, you talk a litt more about now, how you nelize those and how you'd actually become optomized based on the results. Bob, all right. Om, david, you are a question for chris and dave. Welcome.