I think that for the most part, a lot of the incentives of technology are not exactly aligned for like kind of realizing these longer term ambitions. And so it's unfortunate that I think that the consumer preferences are more on the side of like the individual things that are fast and cheap. That just kind of pigeonholes us in a direction that doesn't have a lot of room to innovate. There is a thing I just Google there's the long nose of innovation. It takes at least like 15 years from the advent of an idea to its actual instantiation. But some of these things just take time.