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The Perfect Video Formula for Short Form Content That Converts With Mo Ismail

The Mind Of George Show

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How to Make Your Video More Effective for People

What makes video more of an effective tool for people? Well, I think if I'm understanding the question correctly, like what components should go in the video to get back there. Number number one, you have to understand the state of the consumer. People do not care when they're an unknown audience. They do not care yet. So your objective is to make them care. Therefore the makeup of your video has to be done in a way to either capture attention or create curiosity. That's it. Capture attention and curiosity until they stay until they stay.

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