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MI Rewind: Pricing Power & Ferrari Stock w/ Arif Karim
Millennial Investing - The Investor’s Podcast Network
The Exclusivity and Pricing Power of Ferrari
18min Snip
00:00
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This chapter explores the limited supply and emotional appeal of Ferrari cars, as well as the pricing power that comes with their exclusivity. It discusses the efforts made by Ferrari to make their customers feel special and the strong relationship the company has with its loyal customer base. The chapter emphasizes the need for prices to increase in line with the wealth of customers to maintain exclusivity, and concludes by stating that customers are happy with the higher prices.
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