Could you push the nuclear button?
The Bunker – News without the nonsense
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Introduction
Morant Cerf is a professor of neuroscience and business at the Kellogg School of Management. He says we can nudge people to make bad decisions just by creating more noise in the experiment. We can give you too many options that are invalid and you will make a wrong choice. We can increase the stress on time pressure and you'll make the wrong choices. After the experiment is over, when we can tell you what the options were and what you did, you say, Oh my God, I would have made the opposite choice.
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