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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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The Importance of Tracking and Measuring Mistakes

There's plenty of companies that are purely grown from organic reactive types of marketing. The primary issues are usually, one is just not having the ability to learn from your own mistakes. If you have a really strong understanding and you're able to track and measure all of these different metrics, because it's there in front of you, then you can steer the ship.

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