The Most Common Ways That Your Analytics Break

It's usually not technology. All these complaints about tracking aside, like that's actually the easier problem to solve. The ways that things more often break for us and for it seems like for the folks that we talked to are kind of unexpected edge cases. And a lot of times unexpected edge cases that are legitimate, but things that you just don't know how to deal with. So particularly on the business, I think product is actually okay. But there's a certain level of like, it's only going to be so crazy.