Wisdom From The Top with Guy Raz cover image

Simple Change, Big Return: Sonic Drive-In's Cliff Hudson

Wisdom From The Top with Guy Raz

CHAPTER

Innovative Strategies in Fast-Food: Ice Cream and Payment Solutions

This chapter explores the unique strategies adopted by a fast-food chain, including the launch of an ice cream program and the 'Pay Your Stall' payment system. These innovations significantly improved customer satisfaction and contributed to impressive sales growth by aligning with consumer preferences.

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