
Simple Change, Big Return: Sonic Drive-In's Cliff Hudson
Wisdom From The Top with Guy Raz
Innovative Strategies in Fast-Food: Ice Cream and Payment Solutions
This chapter explores the unique strategies adopted by a fast-food chain, including the launch of an ice cream program and the 'Pay Your Stall' payment system. These innovations significantly improved customer satisfaction and contributed to impressive sales growth by aligning with consumer preferences.
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