What are the research methods and information you need to know to craft a great pitch? 

Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes into the framework for creating compelling sales pitches. Learn more on how to win more pitches than you lose, the importance of blending company perspective with discovering customer needs, and the importance of personalized AI assistance in sales.

About April Dunford

April Dunford is the author of the bestselling books, “Obviously Awesome” and “Sales Pitch”. She is the Founder of Rocket Launch Marketing & CEO of Ambient Strategy. Previously, she was VP of Marketing at high-growth startups and executive at IBM and Nortel. She is currently a public speaker and consultant. 

Connect with April!

Twitter https://twitter.com/aprildunford

LinkedIn https://www.linkedin.com/in/aprildunford/

Podcast https://podcasts.apple.com/us/podcast/positioning-with-april-dunford/id1690104435

Substack https://aprildunford.substack.com/

Website https://www.aprildunford.com/

Mentions

• ChatGPT https://chat.openai.com/
• IBM https://www.ibm.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.