Podcasting Ad Tech With Brian and REL at Multitude

Powell: I've worked with a handful of CROs that 100% would take a call from a peloton. He says he was influenced by TikTok to buy his treadmill, and bought it from the person who inspired him. "We hit it off because we understand that intersection between hobby and how to make it profitable," Powell says. The people that we need to reach and educate are the people who don't have an expense account,. But they are still incredibly valuable.