Oftentimes there are two things that get in the way. One is human psychology and the other is the internal jostling for power. If you're optimistic about a project, it means that you think it can be done cheaper than it can be. We actually tend to jump on the first and best thing we see. There is a bias for not thinking basically. And as soon as we have a solution that sounds, you know, this sounds like it could work, they would just run with that.

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