How to Win the NBA Championship

I think we have to agree though that in hindsight, it worked. We became certainly a powerhouse brand and resuscitated a brand that had been dormant for several years. There's some degree of luck that comes with anything that's successful. And there could be good luck and bad luck. It was hard to do what we did and it took a long time. This is in eight years. While we've been good the last three or four for sure, the first three or four were pretty tough.

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