
Keaton Hulme-Jones - The mysterious world of programmatic display advertising unraveled - S1 Ep12
Champagne Strategy
00:00
Advertising in the Video Game Space
I remember early career with omnicom when they had this thing called acuen. They was sort of confusing everyone as well, you know, with all the stuff that was all foreign to everyone. And i just think that you're not never going to stop, because advertising goes where the people are. It's a way for content creadors to be rewarded for like producing what they do. But these days that hat, it's not a direct relationship. So, so the consumer isn't rewarding the content creator,. and that's really the crux of advertisingreally. You want something fo free, but nothing in the world is free. So you either have to pay for it
Transcript
Play full episode