Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
AdTechGod Pod
Navigating Marketing Challenges Amidst Nostalgia and Budget Constraints
This chapter delves into the complexities of audience targeting in marketing, particularly through the lens of nostalgic connections to 80s rock music. It examines the struggle marketers face in balancing long-term brand building with immediate financial pressures, while exploring strategies like programmatic advertising to optimize marketing budgets.
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