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Attracting Customers Instead of Chasing Them with Carolyn Edlund

The Artist Business Plan

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Artistry to Entrepreneurship: Navigating the Shift

This chapter chronicles an artist's transition from creating ceramic jewelry to becoming a consultant for fellow artists, highlighting the challenges of the wholesale marketplace. It discusses the importance of inbound marketing and creating an inviting online presence to attract buyers effectively. Practical strategies for optimizing an artist's website and enhancing customer experience are also covered to facilitate successful online art sales.

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