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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
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Levi and Jacob's Patent Rounded Work Pants
In the 19th century, overalls was a word that meant sturdy pants worn by cowboys, lumberjacks, and other laborers. The rivets were simply in addition to the typical work pants they were used to buying. And if the storekeeper did his job well, these customers would want to buy the riveted pants instead of the unrivited ones.
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