The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

200. A More Beautiful Question with Warren Berger

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Is It Time to Ask a Hundred Why Questions?

There is no magical number, and there's no formula. You just want to put the work in. And questions are so important too. Sometimes the purpose of a question is to help you get to the next question. Your wareness grows as you see things differently because you're trying to come up with questions that didn't exist before. It's almost like a different muscle that you're using from your idea generating muscle. I've done it with all kinds - nassa space programme, star bucks -- i've done it for years. When people ask why times about the same problem, it will sometimes lead you to the root,. But that doesn't mean that that's a magical number

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