#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Biggest Mistakes That Marketers Make When It Comes to Social Media
Biggest mistakes marketers make when it comes to paid social marketing. How can they avoid them? Set yourself up for either failure or success, even at the audience stage. Don't set up audiences purely based on job titles, cause it will give you a very, very small audience. It needs to be a decent size for the algos to learn against piogisms.
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Transcript
