5min chapter

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#172 - Ops Talk: 5 Things Brands Get Wrong

The Startup CPG Podcast

CHAPTER

Navigating Brand Strategy: Flexibility in Planning

This chapter explores the critical balance between planning and execution in brand development, emphasizing the need for flexibility to adapt to unexpected challenges. Through personal anecdotes and a specific case study involving ranch dressing, the discussion highlights the importance of contingency planning to avoid setbacks during product launches.

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